Starbuck’s strategy

 Introduction

Starbuck stores across the world offer its customers with coffee within a friendly and upbeat environment characterized by accommodating staff who assist customers in any problem or question they might have with the coffee or service. Customers frequent Starbuck for the status symbol that comes along with it and what it represents. Despite the existence of various business models, structure and principles of Starbucks is an outstanding model as a result of its national and global success. (Bruce, n.d)

Key elements in organizational culture that contributes to the success

Customer service is extremely important in Starbucks. Starbucks has a very strong culture that, customers first. The business is ethical and customer responsive. According to Joel, They go an extra mile to make a customer feel that they receive individualized services as part of their consumer service. They educate their customers on what they’re drinking and other drink that they may enjoy. The organization is known for its great customer experience. The culture of the firm requires all employees to be well trained and knowledgeable about the various products they offer. Employees are also expected o behave in a certain way to promote the company’s values. (Joel, 2014)

Starbucks strives to create a culture that upholds values and respect for diversity and inclusion. Starbuck has worked towards being a leader in diversity and inclusion, from senior leadership teams, employees and partners in the field. To make its goals a reality, the firm has incorporated diversity and inclusion into the core of its leadership competencies. It is expected that all leaders within the organization practice behaviors that demonstrate inclusion. It reaches out to leverage diverse points of view, talents and capabilities through individuals and across teams, businesses and functions, across channels, markets and organizations, across communities and cultures and across physical and digital spaces. (Joel, 2014)

Management’s role in creation and sustenance of organizational culture

Managers have the primary responsibility to implement the business practices that form the organizational culture. It is the role of managers to implement action plans that incorporate discrete tasks. In addition, managers must build an organization that can accomplish the strategy through creating and sustaining organizational culture that is necessary for executing strategy. (World City, 2015)

Effectiveness of Starbuck’s innovative offerings to its customers to achieve its current competitive marketplace advantage

Through its decentralized structure, Starbuck Company has been able to achieve worldwide learning and innovation. Most organizations face the challenge in trying to engage in cross- border collaboration. With Starbuck, the determination of what firms it partners with when penetrating new market has significantly contributed to its growth. Managers at global levels form global alliances, licensing and joint ventures with other firms to enable easier access to new markets. This way, Starbucks has leveraged its increasingly strong brand through a range of alliances that sell Starbucks coffee and create new products under Starbucks name.

Entertainment

Starbucks firm entertains its customers when they come to stores. Entertainment is focused on artwork, music and culture to provide the necessary atmosphere for customers who sit and drink coffee in the stores.

Wireless Internet

Wi-Fi is a strategy of the firm to attract the customers to its stores. Customers can surf the web, check email, download files or connect to the internet right in the stores

Online Community

Starbuck Company has a virtue online community that brings together different customers from various countries under one platform. Customers can exchange experiences, advance complaints, and compliments through the platform. The strategy has helped the company work towards improving their services according to customers’ preferences. His has given the firm a competitive advantage over its competitors.

Mobile Application

The firm has created a mobile application compatible with iPhone phone models for users. Customers use the mobile application to make orders, payments and access information regarding the firm’s services. (Bruce, n.d)

Starbuck Card

Starbuck card is one strategy to increase sales and repeat purchases of the firm’s products and services. Customers are rewarded with products based on the points earned from the purchase of its products or services.

Key management proficiencies at Starbucks and how they contribute to the organizational culture

Employees’ Approach:

The key to success of a brand is determined by people’s interaction with the Company’s culture, values and experience and their relationship with customers. Management at Starbuck has invested and created a unique relationship with the staff. In addition, employees are made to understand that customers come first. Employees are viewed as partners in business who can determine the performance of the organization. (Bruce, n.d)

Core Competence and Visions

The firm’s primarily role is to ensure that culture is compatible with the kind of employees it desires to attract and retain. According to Thompson and Arse, Managers build a sense of trust and confidence and create a sense of belonging and in what the organization stands for with the employees and customers. Customers’ comeback is affected by the quality of the services and experience. The quality experience is brought about by employees. Good leadership and management approach with a clear vision of core competence is responsible for the success of the brand. The motivation to create a recognizable brand resulted from good planning and positioning strategy by respective managers. (Thompson and Arse, 2004)

Experimentation and Innovation

Good management of Starbuck’s innovation timeline is one of the major reasons behind the firm’s success in generating consistent high levels sales. Innovation is part of the firm’s culture that keeps it on the performance map. Through various innovations, Starbucks is able to offer different services to its customers through various brands of key available in its stores. (Bruce, n.d) The organization’s ability to roll out new products, services, and other initiatives is a considerable competitive strength.

Promotional Patience

Starbucks has shunned traditional marketing strategies for more effective marketing strategies. The firm now relies on a strong brand to make a positive reputation in the market. (Thompson, 2004) explains that powerful marketing principles of Starbuck create an experience that invites people to make sales.

Promoting Ethics

Sound corporate governance is one of the business practices commanding much of the spotlight for today. Managers are responsible for ensuring the promotion of equality and fairness in all business dealings while still promoting its growth plans. (Thompson and Arse, 2004) Starbuck is concerned about ethical business practices and is involved in corporate social responsibility and charity events.

The ability of Starbuck to sustain global leadership in the coffee industry without the organization’s CEO

Howard Schultz has significantly contributed to bringing Starbucks to where it is today: a growing, vibrant, hugely profitable firm with global brand recognition. Through development and promotion of strategic vision from the beginning, he has managed to make Starbuck the most respected brand name in the business line among other major achievements. However, the organization can sustain global leadership in the absence of the CEO. With a strong management team that promotes similar goals and values, Starbuck can remain the leading brand in the coffee industry.

 References

Joel Sebastian (2014) Starbucks organizational culture Leadership & Management.

World City (2015) HR connections How Starbucks reinforces its culture of service.

Thompson, Arthur A. (2004)“ Starbucks in 2004: Driving for Global Dominance,” (University of Alabama: 2004).

Thompson, C. J., & Arsel, Z. (2004). The Starbucks Brand and Consumers' Experiences of Glocalization. Journal Of Consumer Research, 31(3), 631-642.

Bruce, H. (n.d). Starbucks' strategy: Whip it good. USA Today.

Carolyn Morgan is the author of this paper. A senior editor at MeldaResearch.Com in custom research paper services. If you need a similar paper you can place your order from urgent essay writing service.