Professional mandatory

For long, social media networks have allowed PR practitioners to engage with key audience across all your social media accounts. While it is imperative to engage all audiences consistently and quickly and create custom, targeted streams to see relevant conversations as they unfold, social media platforms can also help in building a client’s brand with compelling user-generated content.  User-generated content can help boost the effectiveness of the branded content. It is possible to display social galleries on microsites, and also show them on any device or to add an interactive element to live events. (Sunley, 2015)

However, how do we measure the effectiveness of the PR campaigns?  Does anything you do online even matter? How many target users did the post reach? What sorts of links do your followers like best? Measuring and analyzing the effectiveness of social media campaigns and outreach is as important as engaging in the efforts. Luckily, the rise of social media has been accompanied by the development of tools to that have the capabilities of analyzing the impact of most of most social media activities. For PR profession looking at building clients online presence or improve online reach online, social media analytics tools are important. Social media analytics involves making use of social media websites to gather and analyze data analyzing important in making business decisions. (Sunley, 2015)

According to Sunley, Instagram, a photo-based social network has taken the social media platform by storm with more than 300 million users a month and 70 million photos uploads on a daily basis. Just as with any other social media network, PR professionals can use the network to make a great impact on their social media presence. Accordingly, there are five Instagram tools that can be used to form in-depth analytics.  The first tool is the Iconosquare. It is an authentic and flexible tool for Instagram addicts that has stats and contest suggestions. It helps the user get information on their comment rate and "like" rate as well as the engagement. This way, it becomes easier to follow and monitor the impact of influencers. It also gives suggestions on how to improve the reach. (Sunley, 2015)

The second tool is the PicDeck that enables users to merge multiple streams on a single dashboard. It provides a column of individuals and hashtags that may be followed.  The third analytic tool is the Latergramme. This is a post scheduler that can be used through the mobile app or on any browser. The app allows the user to post directly as well as enable the user to manage the frequency of their posting.  Additionally, it provides the basic analytics on the top "liked" and commented-on posts showing the most engaging photos according to the audiences. (Sunley, 2015)

The fourth analytic tool is the Ink361.  The analytic tool uses numerous functions that are integrated into one tool. Manifold tabs provide a general look at popular posts,  a display of the photos on your feed, and a range of statistics including post history, engagement rate, and post-distribution. The fifth analytic tool is the Klear formerly.  The tool can be used on other social networks including Facebook and Twitter.  The most outstanding capability of this tool is that it provides a concise view of not only the users Instagram account but also other user’s accounts. (Sunley, 2015)

References

Sunley R. (2015, September 30) 5 outstanding Instagram analytics tools. 

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in graduate paper writing service if you need a similar paper you can place your order from custom research paper writing service.