online purchasing

            Retailers in E-commerce must always compare their businesses against both other online sellers and brick-and-mortar retailing. This always complicates things since something that may be a high strength when compared to a brick-and-mortar merchant, dynamic pricing, for instance, cannot be a factor for e-commerce competitors if they too give dynamic pricing (ICETE (Conference), In Obaidat,  & In Filipe, 2014).

Strengths

            E-commerce vendors benefit from a structural advantage whereby one faces lower operational costs when compared to a brick and mortar store.

Weaknesses

            Due to shipping times, there is no immediate gratification in online purchasing. Heavy, bulky, as well as perishable goods are very expensive in terms of shipping. Security as well as fraud concerns mean some individuals are still unwilling to make use of their credit cards online.    Additionally, allowing clients to pay through PayPal can blunt concern. Show rooming  are somewhat blunted the problem of customers inability to touch the merchandise with shoppers looking at merchandise in stores and using mobile phones to order with the online seller, often while still in the store.

Opportunities

            New technologies, as well as features, have helped in leveling the playing ground with traditional retailers. For example, advances in shopping cart software have led to a quicker, smoother customer-focused shopping experience. Use of Live chat has enhanced customer service, blunting the traditional retailer benefit.

Threats

            Low preventions to entry are real threats in online business. It is very easy to set up an online shopping business, even in a kitchen.  Individuals can sell items through Facebook or eBay without developing websites.

Conclusion

            Making use of SWOT analysis regularly can give one a broad overview of online purchasing industry trends. This can also help one to know where he is about competitors, and provide insights into mitigating the weaknesses and capitalizing on strengths.

REFERENCES

ICETE (Conference), In Obaidat, M. S., & In Filipe, J. (2014). E-business and       Telecommunications: International Joint Conference, ICETE 2013, Reykjavik, Iceland,    July 29-31, 2013, Revised selected papers.

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