Mission statement

Introduction

The mission statement is the organization’s purpose. It is essential in putting the spotlight on what business the company is in and the customer needs it is endeavoring to serve.

Mission statement

The mission statement for Air Inc is to provide exceptional customer service and to establish long-term relationships with clients. On the other hand, the mission statement for Plane Inc is to provide competitive rates and terms for clients with integrity and honesty. The new mission statement is to provide safe, reliable and cost-effective services to customers without compromising quality and profitability.

A mission statement tends to captures the essence of the business goals and the philosophies underlying them (David &Fred 2003). The mission also signals what the business is all about to the customers, employees, community, and suppliers. In this case, the goal of the company is to provide excellent customer services and ensure that we form a long-term relationship with our customer. The company also aims at providing these services in a safe and cost-effective manner. Therefore, when creating the mission statement, I had to consider the various goals of the organization so as to create a compelling picture of the company for the rest of the world. The goal of the company centers on the customer service; therefore, the services that the organization offers focus on ensuring the customers receive the best services.

A good mission statement normally inspires employees and provides a direction and focus for setting lower level objectives. The mission statement is the organization’s reason for existence. The mission guides employees in making decisions and also establishing what the organization does.  The statement will help employees in meeting the goals of the company as it clearly describes what the company wants to accomplish. In this way, employees are aware of what the company aims to achieve, and they can dedicate their effort in accomplishing these goals. The mission will guide employees in meeting the goals of the company through driving loyalty among employees. Understanding the purpose of the company helps the employees to be loyal to the organization. The mission will be helpful in driving down the cost of turnover and also preventing the loss of the key employees in the company.

The new mission statement tends to be an improvement to the existing one in that it does not specify the product or even the target market. The statement provides meaning to the organization through stating what the goals the organization want to achieve and why it wants to achieve the goals (David &Fred 2003). The mission statement should be able to inspire employees and get them involved in the company and this case, the new mission statement manages to inspire employees to provide excellent customer service. I believe that the new mission statement is an improvement of the existing one in that it is clear and also easy to understanding. A good mission statement should be simple to comprehend for all employees in the organization. It also identifies with the organization and differentiates itself from everyone else.

Conclusion

The mission statement is essential in ensuring that the organization is meeting its goal. The mission statement is usually the cornerstone of the organization as gives the organization a strategy and a focus for the future. It is necessary to have a mission as it offers a sense of direction and purpose.

Reference

David, R., &Fred B. (2003). It's Time to Redraft Your Mission Statement. Journal of Business Strategy, January/February 11–14.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in custom research paper writing service if you need a similar paper you can place your order for essay custom writing services.