The
role of social networks in influencing purchasing decision of the online
consumers
Age
18-25 
26-30
30+
40+
Gender
Female
Male
Do you think that with the social media
sites, you can seek out services and products information?
Which of the following are the cause of
your prejudgment (you can select more than one)
Knowledge or awareness
of brand
Previous experience 
Brand reputation Information from friends or family members
Information
from the internet
Please indicate on a five-point scale
the extent that you relate to the following statement
On the Facebook, I usually pass along my
product-related opinions on my contacts
Strongly disagree Disagree Neutral Agree Strongly agree
On Facebook, I tend to seek for opinions
from my contacts regarding a product I intend to purchase
Strongly disagree Disagree Neutral Agree Strongly agree
I am likely to recommend a product to
others after receiving the relevant comments about the product on Facebook from
my contacts
Strongly disagree Disagree Neutral Agree Strongly agree
I understand a product/service better
after receiving the relevant information about the product on Facebook from my
contacts
Strongly disagree Disagree Neutral Agree Strongly agree
I am likely to change my opinion about a
product after reviewing a negative o positive comment about a product on
Facebook from my contacts
Strongly disagree Disagree Neutral Agree Strongly agree
The opinion I received on Facebook from
my contacts has affected a former purchase decision I made
Strongly disagree Disagree Neutral Agree Strongly agree
I think the information provided on
Facebook is trustworthy
Strongly disagree Disagree Neutral Agree Strongly agree
I trust friends’ reviews and comments
about products/services/brands on social media?
Strongly disagree Disagree Neutral Agree Strongly agree
I trust information from social media
because it is primarily from a third party rather than the company itself.
Strongly disagree Disagree Neutral Agree Strongly agree
Feedbacks on the social media tend to
affect my purchase?
Strongly disagree Disagree Neutral Agree Strongly agree
Thank you for your time
The
study finds the role of social networks in influencing the purchasing decision
of online consumers. I during the study, the use of open question was not
available because people do not usually like to answer questions that are timeconsuming.
The questionnaire did not have too many questions because shorter
questionnaires tend to have a higher response rate (Bryman & Bell 2011). With
this questionnaire, the researcher will send the questionnaires to the
participants. The researcher will request the participants to provide their
personal email so as to send the questionnaires to them. It will help ensure
that the respondents answer the questions independently and then they will send
the questionnaires back to the interviewer.
First,
the researcher formed a letter of invitation to send along with the
questionnaire (Appendix A) where the researcher explained the reason for
conducting the research and how important the response was for the research.
The researcher informed the respondents that the response they provided in the
questionnaire was confidential and also provided contact information in case
respondents had inquiries about the questionnaire. The researcher preferred
closed questions, and there were only four open-ended questions. With the
remaining questions, the respondents would answer with strong disagree,
disagree, neutral, agree, or strongly agree. The use of the closed questions
was critical so as to allow for the statistical conclusion in a relatively
objective manner.
Reference
Bryman, A., & Bell, E., (2011). Business research methods. Oxford.
Oxford University Press
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